Marketing is an essential aspect of every business in the modern times. It helps in creating brand awareness and brand loyalty amongst customers. The tourism and hospitality industry also employs strategies in order to promote any destination, hotels, spas, etc. Some of the commonly used marketing methods include public relations, advertising and social media marketing. This book will provide the readers with a detailed knowledge about these methods and how to use them to promote any business in the tourism and hospitality sector. It will prove immensely beneficial to professionals and students engaged in this industry at various levels.
- ISBN:
- 9781639893409
- 9781639893409
-
Category:
- Hotel & catering trades
- Format:
- Hardback
- Publication Date:
-
01-03-2022
- Language:
- English
- Publisher:
- States Academic Press
- Country of origin:
- United States
- Dimensions (mm):
- 276.35x203.2mm
This title is in stock with our overseas supplier and should arrive at our Sydney warehouse within 2 - 3 weeks of you placing an order.
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