In his beautifully balanced, clear and broad-ranging account of a fast-changing field, Paul Hodkinson has successfully brought together myriad perspectives with which to critically analyse today's media culture and media society.- Sonia Livingstone, Professor of Media & Communication, LSE
Paul Hodkinson′s bestseller is back, once again exploring the concepts and complexities of the media in an accessible, balanced and engaging style. Additions to the Second Edition include:
- A new chapter on advertising and sponsorship
- Extensive revision and updating throughout all chapters
- New material on technologies, censorship, online news, fan cultures and representations of poverty
- Greater emphasis on and examples of digital, interactive and mobile media throughout
- Fully reworked chapter on media, community and difference
- Up-to-date examples covering everything from social media, contemporary advertising, news events and mobile technologies, to representations of class, ethnicity and gender.
Combining a critical survey of the field with a finely judged assessment of cutting-edge developments, this Second Edition cements its reputation as the must-have text for any undergraduate student studying media, culture and society.
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