Mass Customization leads the strategy of today-'s well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization.
- ISBN:
- 9783540436119
- 9783540436119
-
Category:
- Customer services
- Format:
- Paperback
- Publication Date:
-
09-07-2002
- Language:
- English
- Publisher:
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Country of origin:
- Germany
- Pages:
- 248
- Dimensions (mm):
- 235x155x14mm
- Weight:
- 0.83kg
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