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Netnography

Netnography

The Essential Guide to Qualitative Social Media Research

by Robert Kozinets
Paperback
Publication Date: 09/12/2019

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In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.
ISBN:
9781526444707
9781526444707
Category:
Research methods: general
Format:
Paperback
Publication Date:
09-12-2019
Language:
English
Publisher:
SAGE Publications, Incorporated
Country of origin:
United States
Edition:
3rd Edition
Dimensions (mm):
241.3x168.4x23.88mm
Weight:
0.82kg

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