Painting a picture of perfection prevents true connection.


Every business leader has a dirty little secret tucked away, never dreaming they would share it with anyone, let alone prospective clients. But revealing it tells an important story and lays the groundwork for genuine connections between you, your clients, and those you serve. It inspires others, showing them that honesty is a priority and accountability is unconditional.




Revealing this secret empowers you to show the best version of yourself by sharing how you have handled your worst moments-which is exactly what your clients want to understand.



In Painted Baby, serial entrepreneur Matt Shoup shows how to establish real and deep connections, build true rapport, and create long-lasting trust with clients and others you serve. He invites you on an empowering journey to explore your imperfections and grow comfortable with your guard down, allowing the rawest, most compelling version of yourself to shine through. You'll learn the tenets of great storytelling, why crafting your message counts, and how to communicate with conviction, even when you're vulnerable. Are you ready for a challenge? Step outside your comfort zone with this innovative approach to embracing imperfection.