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Qualitative Research in Digital Environments

Qualitative Research in Digital Environments

A Research Toolkit

by Alessandro Caliandro and Alessandro Gandini
Paperback
Publication Date: 01/12/2016
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This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are 'retrofitted' to digital spaces, Qualitative Research in Digital Environments offers researchers a set of 'digitally native' tools that are designed for online social environments.

Thanks to a broad range of cases including Louis Vuitton, YouTube and the concept of 'hipsterism', this text illustrates the practical applications of techniques and tools over the most popular social media environments.

This book will be a valuable guide to qualitative research for marketing students, researchers and practitioners, as well as a central reference point for tutors in the growing field of Digital Sociology.

ISBN:
9781138188693
9781138188693
Category:
Anthropology
Format:
Paperback
Publication Date:
01-12-2016
Language:
English
Publisher:
Taylor & Francis Group
Country of origin:
United States
Dimensions (mm):
234x156x16mm
Weight:
0.41kg
Alessandro Gandini

Alessandro Gandini is a senior researcher in Digital Sociology at the University of Milan, and he was previously a lecturer for Kings College, London. He has published books in English and Italian, including The Reputation Economy: Understanding Knowledge Work in Digital Society.

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You can find this item in:

Graphical & digital media applications Social research & statistics Research methods: general Society & culture: general Sales & marketing Sociology Economics Market research Society & social sciences Anthropology Economics Social networking
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