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Rediscovering the Essentiality of Marketing

Rediscovering the Essentiality of Marketing

Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress

by Luca Petruzzellis and Russell S. Winer
Hardback
Publication Date: 28/06/2016

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Advertising Communication.- Business-to-Business Marketing.- Consumer Behavior.- Cross-Cultural Research.- Digital and Social Media Marketing.- Distribution and Supply Chain Management.- Entrepreneurship and Small Business.- Health and Social Marketing.- Innovation and Creativity.- Integrated Marketing Communication.- International Marketing.- Luxury, Fashion and Wine Marketing.- Marketing Strategy.- Pricing and Price-Related Issues.- Product and Branding Strategies.- Relationship Marketing.- Retailing.- Selling and Sales Management.- Sensory Marketing.- Services Marketing.- Tourism and Hospitality.
ISBN:
9783319298764
9783319298764
Category:
Online finance & investing
Format:
Hardback
Publication Date:
28-06-2016
Language:
English
Publisher:
Springer
Country of origin:
United States
Dimensions (mm):
235x155mm
Weight:
16.42kg

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