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Relationship Marketing

Relationship Marketing

Exploring Relational Strategies in Marketing

by John Egan
Paperback
Publication Date: 31/03/2011
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Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'.

Established as the key text in the area, the fourth edition continues to offer an accessible and authoritative introduction to this increasingly important subject. It retains its informed coverage of the most recent and important literature, as well as clearly organising and structuring the book around its core themes. The new edition includes a wide range of examples to illuminate the real world relevance of concepts. In addition, overviews and summaries add clarity and help consolidate understanding.
ISBN:
9780273737780
9780273737780
Category:
Sales & marketing
Format:
Paperback
Publication Date:
31-03-2011
Language:
English
Publisher:
Pearson Education Limited
Country of origin:
United Kingdom
Edition:
4th Edition
Pages:
328
Dimensions (mm):
245x190x20mm
Weight:
0.64kg

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