Free shipping on orders over $99
Strategic Marketing

Strategic Marketing

Creating Competitive Advantage

by Essam IbrahimDouglas West and John Ford
Paperback
Publication Date: 16/04/2015

Share This Book:

14%
OFF
RRP  $110.95

RRP means 'Recommended Retail Price' and is the price our supplier recommends to retailers that the product be offered for sale. It does not necessarily mean the product has been offered or sold at the RRP by us or anyone else.

$95.95
or 4 easy payments of $23.99 with
afterpay
This item qualifies your order for FREE DELIVERY
The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.
  • Presents a robust marketing strategy framework, allowing students to familiarize themselves with the theory in a systematic and approachable way.
  • Applies strategic models to business, using case studies throughout each chapter to demonstrate how firms such as Nike, Samsung, and Tesco develop their marketing strategies and maintain their competitor advantage.
  • Takes a strategic perspective, rather than marketing management perspective, helping students to understand the impact marketing strategy has on an organization.
  • Features abstracts of journals articles in each chapter, making original research accessible to students and encouraging further reading.
New to this edition
  • A new chapter on international marketing strategies explores the potential of foreign country markets, international marketing opportunities and challenges, foreign market entry modes and marketing mix strategies in international markets.
  • An increased international focus introduces further examples from emerging markets including Asia, South America, and the BRIC countries.
  • Additional European examples from a variety of industries from both SMEs and large organizations.
  • Increased coverage of advances in technology that influence brand building and customer behaviour, such as the increasing use of social media.
  • Completely updated literature on the theory and practice of marketing strategy and planning.


ISBN:
9780199684090
9780199684090
Category:
Economics
Format:
Paperback
Publication Date:
16-04-2015
Language:
English
Publisher:
Oxford University Press
Country of origin:
United Kingdom
Edition:
3rd Edition
Dimensions (mm):
244x189x23.1mm
Weight:
1.2kg
Essam Ibrahim

Essam Ibrahim is Coordinator of PhD Marketing Degree at the University of Edinburgh Business School. Prior to this he has taught and researched marketing at the University of Strathclyde, Manchester Metropolitan University, Huddersfield University, and Cairo University.

Douglas West

Douglas West is Professor of Marketing, King's College London. Prior to this he was Professor of Marketing at Birmingham Business School, and Director of the MARCOMS Research Centre at the University of Westminster. Previously he has held positions at South Bank, Henley Management College, and the University of Calgary.

This item is In Stock in our Sydney warehouse and should be sent from our warehouse within 1-2 working days.

Once sent we will send you a Shipping Notification which includes online tracking.

Please check the estimated delivery times below for your region, for after your order is despatched from our warehouse:

ACT Metro  2 working days

NSW Metro  2 working days

NSW Rural  2 - 3 working days

NSW Remote  2 - 5 working days

NT Metro  3 - 6 working days

NT Remote  4 - 10 working days

QLD Metro  2 - 4 working days

QLD Rural  2 - 5 working days

QLD Remote  2 - 7 working days

SA Metro  2 - 5 working days

SA Rural  3 - 6 working days

SA Remote  3 - 7 working days

TAS Metro  3 - 6 working days

TAS Rural  3 - 6 working days

VIC Metro  2 - 3 working days

VIC Rural  2 - 4 working days

VIC Remote  2 - 5 working days

WA Metro  3 - 6 working days

WA Rural  4 - 8 working days

WA Remote  4 - 12 working days

 

Express Post is available if ALL items in your Shopping Cart are listed as 'In Stock'.

Reviews

Be the first to review Strategic Marketing.