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Taking Down Goliath

Taking Down Goliath

Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power

by Rob "Spider" Graham and Kevin Ryan
Paperback
Publication Date: 09/12/2014
RRP  $40.00 $38.90
Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.
ISBN:
9781349495580
9781349495580
Category:
Sales & marketing
Format:
Paperback
Publication Date:
09-12-2014
Publisher:
Palgrave Macmillan
Country of origin:
United Kingdom
Pages:
238
Dimensions (mm):
235x155x14mm
Weight:
3.93kg

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