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The Practical Guide to Achieving Customer Satisfaction in Events and Hotels

The Practical Guide to Achieving Customer Satisfaction in Events and Hotels

by Philip Berners and Adrian Martin
Hardback
Publication Date: 18/07/2022
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* Uniquely focuses on achieving customer satisfaction with the hotel and event industries, giving step-by-step practical guidance.
* Integration of case studies, author voice boxes, and example forms and documents for the standardization of procedures key to achieving customer satisfaction, informed by extensive professional experience of both authors put into the context of existing theoretical frameworks.
* Inclusion of underexplored areas such as employee empowerment, customer delight, over-promising, cultural implications and contractual issues in customer satisfaction.
ISBN:
9780367723873
9780367723873
Category:
Events management industries
Format:
Hardback
Publication Date:
18-07-2022
Publisher:
Taylor & Francis Ltd
Country of origin:
United Kingdom
Pages:
180
Dimensions (mm):
234x156mm
Weight:
0.41kg

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You can find this item in:

Sociology: sport & leisure Customer services Business & management Hospitality industry Sales & marketing Economics Events management industries Service industries
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