An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.
How Little Things Can Make a Difference
Paperback
Publication Date: 07/01/2002
- ISBN:
- 9780316346627
- 9780316346627
- Category:
- Business strategy
- Format:
- Paperback
- Publication Date:
- 07-01-2002
- Publisher:
- Little, Brown & Company
- Country of origin:
- United States
- Pages:
- 301
- Dimensions (mm):
- 211x140x23mm
- Weight:
- 0.29kg
Malcolm Gladwell
Malcolm Gladwell is a Canadian journalist and the author of five New York Times bestsellers: The Tipping Point, Blink, What the Dog Saw, and his latest, David and Goliath: Underdogs, Misfits, and the Art of Battling Giants.
He has been named one of the "100 Most Influential People in the World" by Time magazine and one of Foreign Policy magazine's "Top 100 Global Thinkers."
Gladwell has been a staff writer for The New Yorker since 1996. He has won a National Magazine Award and been honoured by the American Psychological Society and the American Sociological Society.
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