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Uncopyable

Uncopyable

How to Create an Unfair Advantage over Your Competition

by Steve Miller
Paperback
Publication Date: 01/07/2020

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What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt."

Better customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy washy phrase ... a vague generality with no meaningful specific.

Better pricing? You're kidding, right? The company that lives on price dies on price.

Harsher reality: Almost all industries today struggle with the increasing commoditization of their products and services, putting considerable pressure on prices and margins, leading to fiercer competition.

The Solution?

You must create an Uncopyable Attachment with your customers. They must see you as not only delivering a superior product but also as a high-value relationship they simply cannot get anywhere else. In Uncopyable, Steve Miller compellingly argues that new advantage isn't found by going "outside the box" - you must actually build your own box. Uncopyable will guide you to achieving an unfair and enduring competitive advantage.

ISBN:
9781640951709
9781640951709
Category:
Self-help & personal development
Format:
Paperback
Publication Date:
01-07-2020
Language:
English
Publisher:
Sound Wisdom
Country of origin:
United States
Dimensions (mm):
228.6x152.4mm
Weight:
0.01kg
Steve Miller

Steve Miller is a multimedia artist who investigates the ways in which art, design, and scientific technology intersect in contemporary culture. Educated at Middlebury College and the Skowhegan School of Painting and Sculpture, Miller’s work, which spans the disciplines of painting, photography, and sculpture, played a critical role in pioneering the Sci-Art movement. With over 50 solo exhibitions at major institutions across the globe - including the National Academy of Sciences, Jack Shainman Gallery, and Hong Kong Arts Center - his work has been reviewed in Le Monde, ARTnews, The New York Times, Artforum, and Art in America, among others.

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