Understand what makes us human
Unleash Your Primal Brain is about the commonalities all 8,000,000,000 people on earth share.
Our ancestors were molded by ruthless survival pressures from the earliest days of life on the planet. Adaptations that worked long ago are still inside of us – also shared with insects and reptiles. Later additions are common to all mammals from the tiniest shrews to the most massive whales. Some capabilities were bolted on relatively recently, and are only shared with our primate cousins. And the runaway explosion of humans on the planet can only be explained by our own bizarre species-level evolution.
The only way to understand how our brains work is to examine the complete evolutionary arc.
- The lie of rationality
- The big picture of brain evolution
- How we learn and remember
- The chemistry of happiness
- The power of pain
- Demystifying risk
- Safer in the herd
- Good night, sweet dreams
- Monkey see, monkey do
- Big babies
- Sexy apes
- Let me tell you a story
- How we evolved to be cultural creatures
- Ownership, fairness, and favors
- Conformity and integrity
Get ready, it’s going to be a wild ride!
"Invaluable insights into human decision-making and behavior."
Robert Cialdini, author of Influence and Pre-Suasion
"A fascinating and thrilling look into our minds and what matters."
Jay Baer, founder of Convince & Convert, co-author of Talk Triggers
"If you want to know why we do what we do, then read this book."
Susan Weinschenk, Ph.D., author of 100 Things Every Designer Needs to Know About People
"What a wild ride! A must-read book that will literally blow your mind!"
Joel Comm, New York Times bestselling author, keynote speaker, futurist
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