You’re Doing it Wrong is an outrageous tour through the centuries of bonkers and bad advice handed down and foisted upon women, told as only Kaz Cooke can – with humour and rage, intelligence and wit.

Come with Kaz on a laugh-out-loud frolic through centuries of terrible advice, from 14th-century clergy to the Kardashians (wear a dress made of arsenic, do some day-drinking, have sex with a billionaire biker, worry about your vagina wrinkles). It’s also a roar against injustice, a rallying cry for sisterhood and a way to free ourselves from ludicrous expectations and imposed perfectionism. Kaz’s own 30-year history of interest and experience in advice – from her newspaper etiquette column to best-selling books, including Up the Duff and the Girl Stuff series – and years of archives and research have culminated in a full-colour, exuberant shout of a book with hundreds of wacky and sobering historical photos of objects and instructions.

You’re Doing It Wrong examines what we’re told to do (change shape, shoosh, do all the housework), and what we’re not supposed to do (frown, have pockets, lead a country). It covers sex & romance, paid work, fashion & beauty, health advice, housework, and a motherlode of mad parenting instructions – from witchcraft to beauty pageants, with a side of aviatrixes. Put the kettle on and settle in.