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Advances in Luxury Brand Management

Advances in Luxury Brand Management

by Joachim KernstockTim Oliver Brexendorf Shaun M. Powell and others
Hardback
Publication Date: 28/09/2017

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Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.

ISBN:
9783319511269
9783319511269
Category:
Consumerism
Format:
Hardback
Publication Date:
28-09-2017
Language:
English
Publisher:
Springer International Publishing AG
Country of origin:
Switzerland
Dimensions (mm):
210x148mm
Weight:
4.5kg

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