Contributing pioneering new research, this innovative book proposes new
ways and directions in which to extend the influential 'business networks
perspective' approach to doing business. While previous research has focused
upon relationships with customers and suppliers, the authors argue that there
is a need to expand the outlook to include other stakeholders. Taking a stand
in a broad management perspective, chapters relate contemporary issues within
industrial and international marketing, product innovation, and information
systems. Challenging existing views and proposing elaborate alternatives; this
volume examines a range of examples that have inspired researchers to extend
the business network. To provide further understanding, Extending the Business Network Approach relates current and new
research to territories, technologies and terms to reveal novel insights, and
to encourage further directions for research.