From new-school Burgundy, Barolo and Champagne to Tenerife, Corsica and Chianti, Noble Rot co-founder Dan Keeling visits some of the world's most renowned vignerons and vineyards on a quest to find out why some wines matter - and why many others don't. Throughout, he details the complex aspects of traditionalist wine culture, offering insights into subjects such as sulphur in winemaking, building a cellar, and many personal recommendations on what to buy for every pocket.

It's wine - but not as you know it.

"I love this book. There's pleasure on every page. It's essential reading for wine lovers and wine novices." - Keira Knightley

"Who's Afraid of Romanée-Conti? makes discovering great wine as exciting as the NME made discovering great music back in the day." - Mike Diamond, The Beastie Boys

"In the world of fine wine and fine eats, Keeling's palate rules. Above all, this Englishman is a literate man of taste, passion, and talent. Bon appétit!" Kermit Lynch, author of Adventures on the Wine Route.

"This book is bloody amazing! ... Empowering, energising and without a scintilla of snobbery, this set off little explosions of excitement in me. It's your passport to pleasure." Diana Henry

"Every word and thought here is shot through with verve, wit and often piercing snark. I dare you not to be engaged by the wisdom and writing of Dan Keeling. Do you need this collection of attitude-changing essays? If you care about wine (or want to) you absolutely do." Alice Feiring, author of To Fall in Love, Drink This.

"No-one writes about wine like Dan Keeling. Who's Afraid is totally absorbing and just as importantly fun. Love it." - Angela Hartnett