A book unlike any other customer service guide, Willie's Way translates Willie's common-sense wisdom into simple, practical applications.

Each chapter looks at one of the six service secrets and explains how and why it works. From listening to customers, to offering them special favors, to making every customer connection memorable, these proven strategies will impress, entice and win new customers with every interaction.

As a successful speaker and author who travels constantly, Phillip Van Hooser has been in and out of his fair share of cabs. But only one cabbie ever taught him anything about customer service. That cabbie is Willie, and the common-sense wisdom he imparted has become known as Willie's Way.

In Willie's Way, you too will learn Willie's unique brand of personalized service:

• How to woo customers so they come back again and again
• How to wow customers so they tell their friends about you
• How to win customers' long-term business by exceeding their expectations
• How to apply Willie's techniques to your own enterprises to build long-term customer loyalty